HOW TO WRITE A GOOD BLOG

When tasked with writing a blog on how to write a successful blog my immediate reaction was “what the fuck would I know about that?” Diving into the research stacks it became apparent that blogging is an adjectivey noun or uhhh, an effective way of communicating and establishing yourself as a thought leader in the market. With Google taking into account the authors of written pieces, it can be a good way to market your brand.

Creating a meaningful blog can come down to consistently deploying quality content, much easier said than done. If you release good blogs in a fairly consistent fashion you can cultivate an audience. It’s just like gardening – only automated so like hydroponics. #Medicinal

LITTLE SHORTCUTS you can use to make your blog better are as follows:

DEVELOP AN INTRIGUING TITLE – think of it like this, the first thing people are gonna read is the title of the blog. As such having an interesting title can captivate readers/audience to continue reading.

BREVITY IS KEY – Not just a quote by Shakespeare, but also something to account for in your blogs. By simplifying things you can create a tight and lean blog, articulate points in a manner that doesn’t waste readers time.

LISTS ARE A GOOD WAY – it’s practically clickbait. Cracked.com made a media empire based on this premise. IF you can list something that is intriguing you will get views and views is great.

PICTURES, DO IT – yeah people love media it can be in the form of pictures, video, sound bites. Images coupled with written word is a great tactic for engagement hence the popularity of comic books, yo. Engaging more senses can assist in conveying a point.

Images are good, every image except this, because it's overused - to the point of being ineffective.

Pictures/Images are good, every image except this, because it’s overused – to the point of being ineffective.

As such, let’s take a look at some prolific bloggers who enlighten us about marketing. Seth Godin, marketing guru, often makes topics that actively seek to change the way we view marketing and business. The blog doesn’t employ the use of fanciful graphics and videos to help illustrate points. MINUS 10,000 Points Gryphondor. As much as I want to join the cult of Godin, I just can’t drink the Kool-Aid, his most impressive works I’ve found were actually in seminar pitches and interviews; juxtapose this with a few weeks of blogs that can’t exceed 100 words – and it’s like are you using your blog as a blog or using it as Twitter? I think his words are fantastic, even if at times they can be a little on the fluff side. What he may lack in the occasional misfire of a blog post he makes up for in presentation and video form.

Seth Godin speaks at TedTalks  – his concept of the purple cow
and how regular cows are “invisible” to us because of commonness.

Bernadette Jiwa talking big ideas at TedxPerth, delving into
the fortune cookie principle and a brand’s story.

Next on the proverbial chopping block, Bernadette Jiwa’s The Story of Telling provides a more grass-roots uhh uhh earthy type of viewpoint looking at marketing. It’s kind of refreshing to see that amongst the plethora of “clean” Apple-design inspired blogs; don’t get me wrong I like it, it has a time, it has a place – but the sheer volume of it’s use in contemporary blogs echoes the idea of being static and when I think not moving I think of sterile. Reminds me of a lab or a hospital, which it shouldn’t? I guess. TANGENT OVER. I really appreciate Jiwa’s approach to handling subject matter, she manages to make us rethink certain products and their influence on our lives. A key example comes from her post about how iPod earbuds liberated the personal audio listening (headphones) market – and how they spawned numerous copycats. A personal theme I noted in her blogs is a rampant favouring of Apple products, and while that wholly is a personal choice, it is not one I subscribe to. The whole “fortune city principle” notion is absolutely stunning, seeing how brands are more than products and that story is the important and selling commodity really hits home, especially if you’ve seen Art & Copy a film that features good, meaningful, advertisements. That being said, I still can’t be an Apple fanboy.

 

The late Steve Jobs repurposing a quote from Picasso
then speaking on Apple’s “borrowing” of ideas.  

Mitch Joel speaking at TedxConcordia on Social Media
and it’s potential of not being the future of digital communications.

The Final blogger in our line-up is Mitch Joel, Canadian online/social marketer thought leader, with Six Pixels of Separation. Joel, another member of the bald brotherhood, opts to tackle the digital spectrum of marketing with an engaging sensibility – text heavy with some images. At times there may even be too much text, I tend to find Joel saying a lot of things without much to actually say. Which in many ways, I think I echo with my blog posts. Whereas Jiwa focuses on showing the importance of story for brands, Joel highlights social media and digital prospects – even recently talking about bitcoins which have no real relationship with marketing. I do like his tech-forward stance (to a degree) and overall I find when he’s “on” it’s a fairly engaging show.

 

Larry David talking about the abovementioned, Bald Brotherhood.

Overall, blogging is all about staying true or not true – sorry if that’s not helpful, it’s about telling a story about a subject you wish to communicate. Finding your own voice in there and style to match the written words will help separate yourself from the sea of amateur level stuff out there and help lend some originality and authenticity to your stuff. And in a world hell-bent on spawning copycats and sameness, seeking some semblance of originality, deviating from the norm, mutating, might be necessary to make waves.

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