Author Archives: James Potts

December 17

BRAND STORY: HOW ROCKSTAR GAMES RULED THE WORLD

  Few brands have managed to successfully dictate their values and stance, and make an impact on pop culture with their products than the gaming behemoth, Rockstar Games. I’m a gamer, in a particularly casual sense – I do it, earn a living from it, and most of the time I’m tasked with playing games […]

December 13

HOW TO WRITE A GOOD BLOG

When tasked with writing a blog on how to write a successful blog my immediate reaction was “what the fuck would I know about that?” Diving into the research stacks it became apparent that blogging is an adjectivey noun or uhhh, an effective way of communicating and establishing yourself as a thought leader in the market. […]

December 10

HOW TWO LARGE FILMS CASHED IN ON SOCIAL MEDIA TRENDS

Okay so at this time we all have a fair grasp at what a viral video constitutes and if you’ve been following this blog for any semblance of time, it’s apparent that I’m super excited about video (I said that about as sarcastically as I could even though I really do love video) and what […]

YOUTUBE MARKETING 2 November 08

YOUTUBE & MARKETING: HOW TO USE YOUTUBE TO FURTHER YOUR BRAND (PART 2)

  “The forgotten foster child of social media marketing is YouTube” – James Wedmore (hey we have the same first name). Okay it’s more along the lines of paraphrasing, however the sentiment is there and in terms of social media top of mind, YouTube really ain’t there. THAT being said this presents a huge flaw in […]

November 05

GTA V vs GAT V: HASHTAG? WTF IS A HASHTAG?

WITH THE ADVENT OF TWITTER AND IT’S MAKING A RELATIVELY USELESS KEY (#) INTO A POWERFUL SOCIAL TOOL, I FIGURED IT WOULD BE AN ALRIGHT TOPIC TO DIVE IN FOR THIS WEEK’S BLOG, DID I FORGET THAT CAPS LOCK WAS ON? In the Twitterverse tweets or topics are generally categorically labeled with a hashtag, a […]

October 10

The Changing of the Guards: Understanding Content Marketing

Asides from being a pretty AMAZING Bob Dylan song if you’re into that type of music, which you should be & how dare you going about liking musical styles different from the ones I happen to enjoy (HA) – there is an apparent shift in how marketing, how diving into the minds of consumers, is […]