Category Archives: MCOM 55

Content Marketing

December 17

BRAND STORY: HOW ROCKSTAR GAMES RULED THE WORLD

  Few brands have managed to successfully dictate their values and stance, and make an impact on pop culture with their products than the gaming behemoth, Rockstar Games. I’m a gamer, in a particularly casual sense – I do it, earn a living from it, and most of the time I’m tasked with playing games […]

December 13

HOW TO WRITE A GOOD BLOG

When tasked with writing a blog on how to write a successful blog my immediate reaction was “what the fuck would I know about that?” Diving into the research stacks it became apparent that blogging is an adjectivey noun or uhhh, an effective way of communicating and establishing yourself as a thought leader in the market. […]

October 10

The Changing of the Guards: Understanding Content Marketing

Asides from being a pretty AMAZING Bob Dylan song if you’re into that type of music, which you should be & how dare you going about liking musical styles different from the ones I happen to enjoy (HA) – there is an apparent shift in how marketing, how diving into the minds of consumers, is […]